Q: We already have a website for our event, why do we still need 5TEG™ for mobile users?
A: The purpose of your main event website is to promote your show and provide information to exhibitors and attendees months in advance. 5TEG™ mobile platform is designed to provide information to attendees while the event is ongoing, hence the content is organized and laidout in such a way to offer the best experience in terms of usability and speed for smartphone users.
There is usually too much graphics and large tables that can not be viewed properly on most smartphones. Desktop websites are also built for navigation with mouse and have links that are too close to each other, which is cumbersome for smartphone users using their fingers. Typical webpages are generally too slow to load on most phones due to the wireless data connection and rendering speed on mobile browsers. All these issues have been addressed in the design of 5TEG™ mobile platform.
With 5TEG you don't need to rebuild your website for mobile users, we automatically do it for you. All we need is access to your database. We are mobile experts and ensure your mobile website look its best on different kinds of phones. Mobile phone technology is an ever changing field and new phones with new design requirements emerge every month. Let us take that worry out of your hand so you can concentrate on putting on awesome events.
Q: What are the new revenue generation opportunities for event organizers?
A: As the growth and adoption of smartphones such as iPhone™ and Blackberry™ continues, more and more of your attendees will expect access to information through their phones. 5TEG™ mobile platform bundles this information along with a number of productivity tools for attendees. Hence creating the next natural medium where attendees turn to get information at events and this is where your sponsors and exhibitors would like to advertise.
The revenue generation opportunities includes sponsorship branding with mobile banners and logos, search result ordering, sales lead generation & tracking, surveys & polling integration, and reducing print marketing cost over time.
Q: How do exhibitors benefit from 5TEG™?
A: The main benefit to exhibitors is increasing their exposure to the audience through general advertising on mobile platform and creating rich company profiles. We are also able to generate sales leads and context for premium advertising based on attendees usage of mobile platform such as tagging eBrochures or searching for a particular keyword. We have also integrated various tools for exhibitors to create buzz and engage attendees to drive traffic to their booth.
Q: How do you integrate social media channels with 5TEG™ and how does it benefit our event?
A: We encourage event managers to use social media channels on Twitter, Facebook, LinkedIn and Youtube to promote thire event and to stay in touch with attendees. Our social media integration simply extends this communication channel on the show floor through 3 different ways: 1) Pushing authorized feeds (sponsors or event organizers) to attendees 2) Enabling attendees to share with their network exclusive information through proper links and #hash-tags 3) Helping attendees and exhibitors alike to bridge beyond the virtual world and use social media to make fruit-full face-to-face contacts. 5Touch is also able to use various metrics to quantify the amount of buzz generated using social channels integrated within the 5TEG™ mobile platform.